Hi, I am Nicki Wong.

A strategic creative director with 100X Global Creative Awards and 6X of Federal Netball Champion.

I have had the pleasure of working across various creative media and platforms globally, including offices such as Ogilvy, Leo Burnett, Digitas, Grey, and others in Malaysia, China, Hong Kong, and beyond. My expertise lies in devising strategies and executing consumer-relatable creative concepts that significantly impact markets, establish strong brand and customer relationships, and deliver results.

Throughout my career, I managed various brands, from Global 500 companies to private firms and entrepreneurs' new baby brands, striving to establish, expand, or solidify their brands in a constantly evolving market. My approach is human thinking and finding the most compelling ways to work efficiently with AI and data to make informed decisions that will solve challenges specifically and meet the unique needs of your business goals.

Over the years, a collective of my work has been documented in global creative award shows, and 90% is result-based. It has impacted my client's business, moved brands to reach their higher potential, and given the brand owners a reason to be proud. The customers will love it, and the company will gain exponential results.

We are in a different era now.

Many struggle to balance efficiency and productivity in producing creativity to thrive with their unique talents and goals.

Lucky for me, FLOW allows me to peak my performance, pursue improvements, and unshakeably believe in my ability to achieve greatness while laser-focused on my goals.

My journey started as a 6X federal netball champion, where I learned the power of being "in the zone"—what I now know as FLOW. That mental space where everything aligns and you efficiently perform at your peak. It wasn't long before I realised that FLOW isn't just a sports secret; it's the key to succeeding in any high-performance environment, especially in the creative world.

Over the last 20+ years, I've worked with exceptional teams in the Top 10 Creative Agencies in the world, helping Global 500 brands create 100X award-winning campaigns. But for me, it's never been just about the awards—delivering breakthrough ideas and producing impactful work that truly resonates. 

During those high-performing years, coaching shifted my leadership approach to empowering teams to find their greatness through FLOW. I've witnessed how they can achieve more than they can imagine, overcome barriers, follow their trained skills and instincts, and pivot.

Furthering coaching, speaking, training and facilitating teams at Publicis, Vivaki Group, The Walt Disney Company, and Culture360 to tap into that FLOW state, unlock new ways of thinking, and achieve extraordinary results and goals that initially seemed unattainable. 

If you're looking for a leader who can help your team realise their potential and bring out the best in people, believe that FLOW enhances peak performance in leadership, creativity, and innovation. 

I'm here to help you find your FLOW and make great things happen.

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Testimonials

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