Creative. Entrepreneur. Builder.
An experienced international marketing creative turned startup entrepreneur and builder of a kinder home. I am curious and comfortable being in the vanguard and leading the creative department to explore the new frontiers in the exciting transition time in advertising. I have helped global brands such as Coca-Cola, Guinness, Shell, Ikea, and Dove chart their future, won coveted international awards, and served as a speaker, trainer and facilitator at Disney, Publicis, Vivaki and Tedx Wanchai. I took time off to co-found a brand that builds eco-sustainable boats and redesigned and rebuilt a biodiversity minimalist home for nature and me. It's been very fulfilling.
Yes, I am Malaysia’s state netball 6x champion.
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Experiences:
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The Earth Project, Builder of A Biodiversity Minimalist Home, 2022-24
We Are Busa Laut, Co-founder, 2019-22
Malaysia Institute of Planners, Idea Contributor, 2019
Culture360, Nanothinking, Speaker, 2019
Tedx WanChai, Co-Creation Facilitator, 2018
Grey Group, Group Creative Director & Leadership Member, 2017-18
TBWA/Hakohudo, Ogilvy, Publicis, Executive Creative Director, 2014-17
Digitas, Executive Creative Director, 2012-13
Publicis Groupe, Keynote Speaker & Trainer, 2012-13
Zambezi-LA, Creative Director & China Senior Representative, 2011-12
Leo Burnett, Creative Director, 2010-11
The Walt Disney Company, Keynote Speaker, 2012-13
OgilvyAction, Creative Director, 2008-10
OgilvyOne, Senior Art Director, 2003-08
JWT, Senior Art Director, 2000-03
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Select awards
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Cannes Promo Silver Lions
D&AD Interactive in-Book
The One Show Interactive, Bronze
World No. 1 Direct Campaign, Campaign Brief
World Top 10 Agencies, AdAge
Top 5 Best Campaigns, AdAge China
Top 5 Best Recall Campaigns, AdAge China
Top 10 Campaigns 2009, AdAge China
Top 10 All-Time Best Campaigns, AdAge China
Best in Asia, Promotion Marketing Awards of Asia
Best of the Best, DM Asia
Best of Show, DM Asia
Best of Show, Campaign Brief Asia
Best of Interactive, Promotion Marketing Awards of Asia
Best of FMCG, Campaign Brief Asia
Best of Direct, Campaign Brief Asia
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Work published in
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New York Festival
London International
Creative Review
Campaign Brief
Campaign Brief Asia
AdAge
Longyin Review
John Caples
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Writing published in
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Longyin Review (Chinese)
Linkedin (English)
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Interview published in
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The Star
The News Strait Time
The Sun
