Only 6% of Billions of ads spent actually work. Why?
Because strategy and creativity aren’t separate.
Here are some that got it right,
and won big.
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THE WORLD’S NO. 1 DIRECT MAIL CAMPAIGN
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CAPTURED 1,241,000 PEOPLE’S ATTENTION & LAUGHTER.
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MOVED 2,000,000 CITY DWELLERS TO EXPLORE THE OUTDOOR WORLD.
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6,000,000 PEOPLE DISCUSSED THE CAMPAIGN, & 2,547 EXPRESSED THEIR COCA-COLA MOMENTS.
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THE MANUAL HELPED LOYAL DRINKERS GET THEIR FREE USD300 LION DANCE.
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84,338 PEOPLE HAD SHOWN INTEREST, AND 22,385 BOOKED THE CAR.
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900% ON PRODUCT BOOKINGS FOR 2 YEARS.
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3,000,000 WOMEN COURAGEOUSLY SHARED THEIR STORIES NATIONWIDE.
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468,000 PEOPLE MADE HISTORY WITH LEE JEANS.
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THE LOYALTY PROGRAM HAS MADE GUINNESS THE LEADING BRAND IN ITS CATEGORY FOR 5 CONSECUTIVE YEARS.
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TOP 5 BEST BRAND RECALL CAMPAIGNS IN CHINA.
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GET USD 355,000 UNPAID PR
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A STRATEGY THAT REACHED 50% ROI.
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BEST IN BRAND PERFORMANCE.
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153,222 PEOPLE REGISTERED AS MEMBERS & INTERACTION REACHED 457.32%.
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457.32% PLAYED & UNDERSTOOD ST PATRICK’S DAY ASSOCIATION WITH GUINNESS.
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NEWSPAPER READERS WENT ONLINE WHEN 3% COULD ACCESS THE INTERNET.
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GREW LOYAL DRINKERS AT A 200% RATE & 2X THEIR WEEKLY REPERTOIRE.
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