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Unlocking the Future of Work: Why Women Returning to the Workforce is a Game-Changer
Imagine a workplace where Emotional Intelligence (EI) and Artificial Intelligence (AI) seamlessly collaborate. This isn't just a vision—it's the future. With Malaysia’s groundbreaking 2025 tax incentives for hiring women returning to work, businesses have a golden opportunity to harness unparalleled resilience, empathy, and innovation.
7 minutes read.
Brand-Building in a Noisy World: How Heinz and Guinness Are Winning Where Others Struggle
In today’s world of overwhelming advertising noise, standing out is more complex than ever. Only 6% of campaigns build honest brand loyalty, leaving many brands behind. However, some brands, like Heinz and Guinness, are thriving by meeting consumers where they are. In this article, we explore how they’ve cracked the code.
8 minutes read.
Struggling to convert your beautifully crafted brand into sales?
Discover why your efforts may not be paying off and how to shift from branding monologue to effective branding dialogue. This comprehensive article delves into understanding consumer behavior, exploring the four types of consumers, and adapting to modern attention spans. Learn actionable strategies to engage your audience, tailor your messaging, and transform likes into sales. Master the art of connecting with your audience on a deeper level to drive business growth and enhance your brand's impact. Read on for expert insights and practical tips that can revolutionize your branding approach.
6 minutes read.
As a UK-trained creative working in advertising agencies pioneering original ideas, I found myself awestruck when I saw UK Artist Tracey Emin's tumultuous portrayal in 'My Bed' and our 'Murder Mystery' campaign for Twinhead, a thrilling storm of creativity in disparate corners of the globe had independently stumbled upon and manifest the same ideas simultaneously.
This is my up-close encounter with the power of one mind in action and why we don't create ideas. Ideas live through us.
5 minutes to read.
Cannes Lions International Festival of Creativity: the trail of winning the prestigious award, the bitter taste of disappointment, and the invaluable lessons learned along the highs and lows of a creative life.
Whether you're an aspiring creative or a seasoned professional, this article may reignite your passion and give you a fresh perspective on unlocking your subsequent Lion-worthy success.
Join me on my journey through the highs and lows of creative competition as I share the lessons that propelled me from losing to winning the prestigious Cannes Lions.
7 minutes read.
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