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What I did

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Integrated Campaign idea
Campaign Team Lead
Internal & External Teams Management
Campaign Implementation
Print Design
Digital Design
Event Design
Point of Purchase Design

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Longxi International Chinese Advertising Awards is the only Chinese-language advertising creative award recognized by two of the most authoritative global annual creative rankings: the Gunn Report and The Big Won. The winners will also receive extra points in the creative yearly ranking tabulated by the Longyin Review.

Mission

Longxi International Chinese Advertising Awards wanted to build their influence in the Chinese creative community in Malaysia with a Chinese Creative Conference. 

With only 8 Chinese writers in the industry, we faced a significant challenge: How to fill a hall with 200 seats?

Solution

We needed a bold statement to provoke attention to forgotten Chinese creativity in the past.

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Awards

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Integrated Campaign, Silver Spike 2008
Web Design, Bronze Kancil Awards 2008
Interactive Campaign, Merit DMA Awards Malaysia 2008
Integrated Campaign, Merit DMA Awards Malaysia 2008
Web Design, Merit DMA Awards Malaysia 2008
Dimensional Direct Mail, Merit DMA Awards Malaysia 2008

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Results

The campaign gained USD 355,000 worth of free PR mileage and filled the conference hall with an incremental 152% of people from the initial target.