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What I did

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Campaign Strategy
Campaign Idea

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La BD Biodôme is a comic series about a grumpy lynx and a stupid otter causing trouble and pranks at the Montreal Biodôme.

Mission

Despite good reception, sales have declined after four albums in five years. With a limited marketing budget to reach new readers, the future dims for comic artists.

How can they reach out to new people independently without money?

Solution

We must think outside the box. 

Festival BD de Montréal attracts around 45,000 visitors a year. To seize this golden opportunity and attract comic enthusiasts and publishers to La BD Biodôme at Les Débrouillards exhibition booth.

We did six comic strip animations and convinced Metrovision Quebec to sponsor air time at a few metro stations around the Palais des congrès de Montréal during the Festival BD de Montréal.

“Nice, there are little girls outside of the Biodôme!”  
“Nah, Metro users are a little... weird!” 

“Are we going to get eaten, daddy?”

“?” ”Daddy?”
“This way, Madam! We just found your husband!”

“Stop! We are not going to the green line!”
”This is kidnapping!! Help!”

Blood Donation to help animals at Biodome.
"What? It's for a good cause! Do a good thing for the animals, dammit!"

"No, and no! Penguins are staying in the subpolar zone, not the tropical forest!"
"I have a certificate from the veterinarian. Here is good for my rheumatism. Come on, get out of my way. You're making a fool of me."

Results

It captured the attention of 1,241,000 people and moved new fans and publishers to ask for La BD Biodôme at the exhibition booths and bookstores. 

Super Pif featured them in their magazine, and Cerises & Coquelicots signed them for the European market and launched La BD Biodôme No.5 À contre-poil the following year. All five albums are available globally, reaching new audiences in all French-speaking countries, including Africa.