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What I did
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Art Direction
Typography
Print Design
Photography Direction
Prop Production
Hand Talent

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Mission

Twinhead has a weak store presence, and they needed to drive people to visit their website when only 3% of the population had access to the Internet.

Solution

Well, we will move newspaper readers to online readers.

Results

When only 3% of the population had access to the Internet, the campaign moved newspaper readers to visit the Twinhead website, read the mystery story, unlock clues, catch the murderer, and win a laptop and RM10,000 cash.

The Manual that helped a loyal drinker get a free Lion Dance Worth USD300.